Most Profitable Untapped Business Ideas In Kenya 2023

In Kenya, both nationals and expatriates are permitted to engage in any type of enterprise. However, you should not start a business without first determining its profitability.

In order to assist you, below is a list of the ten most profitable business ideas you can pursue in Kenya. And you don’t need a fortune to launch these enterprises; you can start small and expand over time.

Before we begin, you should mentally prepare yourself for the possibility of encountering obstacles and limitations along the way. However, your passion for the business and resolve to improve your financial situation will sustain you.

Entrepreneurs can pursue a variety of lucrative business opportunities in Kenya, which has a robust and diverse economy. Here are some of Kenya’s most profitable business ideas:


Agriculture is a significant industry in Kenya, and there are numerous opportunities for entrepreneurs to earn money in this sector. You can launch an enterprise that cultivates tea, coffee, maize, or vegetables. You can also establish a company that sells agricultural inputs such as fertilizers, pesticides, or seeds.

Real Estate

There are numerous opportunities for entrepreneurs to earn money in Kenya’s real estate industry, which is expanding. You can launch a business that acquires and sells or develops real estate. Additionally, you can establish a business providing property management services.

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Web Developer

There are numerous opportunities for entrepreneurs to make money in Kenya’s technology industry, which is a developing sector. You can establish a business providing software development, website design, or mobile application development. Additionally, you can establish a business that provides IT support services to other businesses.

Food and Beverage

In Kenya, the food and beverage industry is expanding. You can establish a catering business in which you provide food for events, weddings, and corporate functions. Additionally, you can open a restaurant, café, or food truck.

Education and Training

In Kenya, education and training are indispensable. You can launch a training and skills development enterprise. Additionally, you can establish a business that provides educational services, such as tutoring or after-school programs.

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Health and Wellness

In Kenya, the health and wellness industry is expanding. You can establish a business offering wellness services like yoga, meditation, and fitness classes. You can also establish a business providing health services, such as health consultations, medical screening, or home health care.

Renewable Energy

In Kenya, renewable energy is a lucrative industry. The government has established a goal to increase the proportion of renewable energy in the nation’s energy matrix. You can establish a solar energy, wind energy, or hydroelectric power business. You can offer installation services or sell products utilizing renewable energy.

Kenya is a well-known tourist destination, and its tourism industry is expanding. You can establish a business providing tourism-related services, such as tour guides, transportation, and lodging.

Food industry

Food is one of the essentials required for human survival. People will always patronize your food-related endeavors, regardless of the specifics.

In Kenya, the culinary industry is highly profitable. You can investigate the types of food that are lacking in a particular location and provide them to the locals.

And as you fulfill people’s requests, your bank account will increase. Ultimately, the circumstance benefits both parties.

Cosmetics industry

The cosmetics industry is an additional profitable business concept in Kenya. It consists of nail varnish, cosmetics, hair care products, skin care, manicure, and pedicure.

The only requirements are cosmetics equipment and a store. As you progress in this industry, you can eventually begin manufacturing your own natural cosmetic products.

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Home decor services

Do you have an aptitude for creating beautiful homes? You can earn a great deal of money with this skill.

And even if you lack aptitude, you can still learn from skilled individuals. In Kenya, a home decor service is a highly lucrative business proposal.

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As a home decorator, you can charge per hour spent at a client’s residence. This is a flexible line of work because you can schedule your work according to your convenience. This even allows time for the operation of additional enterprises.

Furniture enterprise

In Kenya, the furniture industry is very lucrative. You can be successful in this field if you are enthusiastic and possess the necessary skills.

Prior to launching this organization, the location is an essential factor to consider. You must have access to individuals who value and can afford beautiful, contemporary furniture works.

You specialize in making chairs, sofa sets, and tables for your consumers in the furniture industry.

Travel Agency Operations

In Kenya, this is also a lucrative business concept. To realize their aspirations of traveling to more developed countries for education, greener pastures, etc., many individuals require the assistance of a travel agent. Numerous individuals wish to travel to Kenya for tourism purposes. To be successful in this industry, your company must have an online presence.

This is because you can advertise your business on social media platforms, such as Instagram, Twitter, and others, where a large audience will be exposed to your agency.

Baking/Cake-Making Business

This is yet another profitable business you can establish in Kenya with little capital. If you want to bake, all you need is an oven; if you want your business to be more successful, ensure it has a delivery service. This will increase their customer outreach.

Additionally, you can utilize social media platforms such as Facebook, Instagram, TikTok, etc. to promote your baking business and develop your brand.

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Daycare Enterprise

Significant demand for daycare workers in Kenya makes this a highly profitable business opportunity.

To succeed in this industry, you must have a passion for children and provide affordable services to your clients.

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Because you are investing in a talent or skill you already possess or wish to acquire, starting a freelancing business is profitable and requires little capital. Part-time or full-time work can be performed as a freelancer. There is a high demand for freelancers in a variety of disciplines or specialties, including;

  • Writing
  • Web development
  • App development
  • Content creators
  • Social media management etc.
  • Upwork, Fiverr, Freelancer, and other websites offer freelance employment opportunities.

Taxi Business

In Kenya, taxis are very affordable, so they are utilized by a large number of individuals. This business is appropriate for individuals of varying ages.

If you have sufficient funds, you can begin with a used or brand-new automobile. After purchasing the vehicle, it must be painted yellow to indicate that it will be used for transportation services. You can also utilize apps such as Uber, bolt, etc. to expand your business.

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Spare-Parts Sales Business

In Kenya, this is also a lucrative business concept. However, it requires substantial capital to launch. One would expect nothing less from such a lucrative endeavor.

You need at least a modest space or store to sell your products in order to get started. Focus more on spare parts for the following machines or vehicles if you want to sell your products fast and generate substantial profits.

Tractors, trucks, buses, German automobiles, etc.


There are numerous profitable business opportunities in Kenya; those enumerated above are only a few. To be successful in any of the lucrative businesses you can start in Kenya, you must possess the necessary talents, equipment, and resources.

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Whatever industry you pursue, start small and strive to expand gradually. Develop a strategy for achieving your objectives.

About Samuel 637 Articles
Samuel is an SEO technician and Content developer with over 5 years of work experience. He is known for his love and passion for helping others achieve their financial goals and dreams. This lead to the birth of Finwealthonline. His love for many has to lead him to help thousands of students seeking financial loan advices, app reviews with the right information. Samuel being the CEO and founder of Finwealthonline will continue his good work on helping people with the right information that will lead to achieving their financial dreams and goals.

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